Sound Design by Rhys Bills-Strange
The 2012 Vodafone New Zealand Music Awards took on a bold, new direction, moving away from the literal interpretations of previous campaigns. This year included highly conceptual and abstract visuals, using the human body as a landscape to portray each individual award category.
For the sound and music, I took an equally bold, abstract approach – combining lush soundscapes with modern, impactful sound design. Like the visuals, the sound does not strictly reflect each award category, rather following and supporting the conceptual art and design to create an exciting, engaging package.
Sound Design: Rhys Bills-Strange
Creative Direction and Design: Jon Chapman-Smith (Fuman)
Animation: Paul James, Josh Smith (Waxeye)
Photography: Hannah Richards